Bloom Ads Blog

Five Tips for an Eco-Friendly Advertising & Marketing Campaign

Our amazing planet has endured a lot, from oil spills to global warming. As Carl Sagan famously said, we need to "preserve and cherish the pale blue dot (the Earth), the only home we've ever known."...  

How to Make An Effective Facebook Ad

Is your brand active on social media? Facebook is more than just a platform for sharing with friends; it’s a way for companies to keep in touch with customers in real-time. Right now, Facebook ads...  

The Advantages of Media Planning & Buying with Bloom Ads

   

The Importance of Media Planning for Your Business

Media planning entails sourcing and selecting the optimal media platforms for your marketing campaigns, and at the end of the day the importance of media planning comes down to determining the best...  

What are The Objectives of Media Planning?

Media planning is an essential part of any marketing strategy.  As a business owner, not only should you be thinking about your day-to-day plan, but you should also be thinking about your overarching...  

The Top Marketing Terms You Need to Know

If you’re new to the marketing world, you’re probably going to start hearing a lot of words and abbreviations that sound strange to you — SEO and ROI can seem to be another language. But there’s no...  

Adapting Your Communication Style for Different Kinds of Employees

If you think about the way you talk to the people in your life, you’ll probably notice that you use different tones and ways of wording things with different people. For example, you may speak more...  

Choosing Images That Improve Your Visual Marketing Results

A picture’s worth a thousand words, right? That means when you’re choosing the imagery for your advertising and marketing campaigns, you want to use photos and graphics that will help bolster your...  

PPC Mistakes That Are Costing You Money

Pay-per-click, or PPC, advertising often makes up a good amount of your online advertising budget, so you wouldn’t want to make any mistakes in your targeting or budgeting — but you could be! Make...  

Understanding a Buyer's Journey Towards a Purchase

How often do you go into a store and decide to buy the very first thing you see, regardless of what is it or if you even need or want it? We’re guessing never. That’s because there is a process that...