Bloom Ads Blog

Retargeting vs. Remarketing: What's the Difference?

Let’s say you’ve just revamped your website, adding lots of structured data, fixing broken links, and beefing up your SEO content. Maybe you’ve even gained some back links through all your effort,...  

Advertising vs. Sponsorship: Which is Right for You?

When it comes to advertising, there are many different avenues to explore. However, it is important to understand the differences of each as well as the pros and cons before deciding which is right...  

What is the Difference Between Broadcast and Cable?

Whether at a restaurant, at the gym, in your living room, or in a waiting room, we are constantly surrounded by screens. In 2019, it’s probably smartphone or tablet screens that come to mind in this...  

Top Tips For Creating a Customer Loyalty Program

If you don’t currently have a customer loyalty program, it might be because you think it’s too expensive. But that’s not always the case! If planned correctly – and marketed well – a good loyalty...  

The Pros and Cons of TV Advertising

Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform. Fifty-nine percent of American adults still cite cable...  

Media Buying 101: Important Terms to Understand

Successful, ROI-positive marketing campaigns don’t just have strong, relatable messages — they also need to be seen by the right people, at the right time, all at an affordable price. That’s where...  

How to Create an Effective Print Ad

Print advertising is a great way to build brand awareness and generate ROI. But in a world where people are constantly distracted – not least because of the reign of digital and social media...  

How to Advertise to Baby Boomers

One of the first things you need to consider when you are setting up your advertising campaign is your target audience. Who are you marketing to? What might work for one demographic – whether that...  

5 Tips For Successful Street Team Marketing

Sometimes the best way to get your brand’s name out there is to hit the streets! Print ads, TV, radio, and online marketing go far, but they’re no match for the in-person connection you can create...  

Tips for a Creative Marketing & Advertising Strategy

A creative marketing plan and advertising strategy is the key to a successful campaign. Even while using tried-and-true methods like television, radio, and print advertising, thinking outside the box...