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Media Planning & Buying
Media Planning and Buying
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How to Measure Your Digital Marketing ROI
July 22, 2019
The Pros and Cons of Focus Groups
July 15, 2019
What is Social Listening? Plus How to Do It Well
July 8, 2019
The Best Advertising Campaigns of 2019 (So Far)
June 28, 2019
Embracing the Media Mix: How to Choose the Right Channels for Your Ads
Where should you spend your precious ad dollars? It’s probably the most common question in advertising, and it's virtually impossible to answer – at least in one sentence. The fact is, the success of...
June 25, 2019
What is the Buyer's Journey and Why Does it Matter for Marketers?
June 14, 2019
Quick Advertising Ideas for Your Summer Ads
Summer is the season of soaking up rays and being outside. Children are out of school, vacations are underway, and everyone is always on the go.
June 4, 2019
Five Things You Need to Know About Mobile Advertising
The recent shift towards mobile advertising has been immense, accounting for 30% of global advertising in 2020, with its total of nearly $190 billion being more than twice as much as desktop...
May 22, 2019
How is Media Planning Different from Media Buying?
Two of the most important cogs in the grand engine of media advertising are media buyers and media planners. Without them, the creative elements of media strategy would be left without a connection...
May 15, 2019
The Power of Personas: Why Are Marketing Personas Important?
Most industry insiders agree that good marketing is all about figuring out not just what to say to your audience, but also when and how to say it. In order to craft that perfect message and...
May 8, 2019