Bloom Ads Blog

Mid-roll vs. Pre-roll: What's the Best Place for a Podcast Ad?

We talked in a previous blog about why you should think about investing in podcast advertising and what to consider when getting started. To recap, podcasting is an exciting new space offering a...  

The Do's and Don’ts of Advertising During COVID

There’s no doubt that the coronavirus pandemic took its toll on the world of advertising almost immediately. Companies across industries had to make tough marketing and advertising calls in the...  

How to Use Chatbots for Customer Service

Look at pretty much any business website today, and you’ll see that we have entered the era of the chatbot. From messenger bots on Twitter and Facebook to chatbots on a company’s website, these...  

Radio Advertising: Why More "Digital" Companies Should Consider the Channel

Nowadays, it’s not uncommon for a company to focus on digital marketing exclusively. Popular platforms like Google, Facebook, and Amazon have constructed an advertising ecosystem that allows...  

The Perks of Working with a Franchise Marketing Agency

In today’s complex landscape, there are countless opportunities for failure. Businesses can have great products, services, and awesome customer service and still fail to differentiate themselves from...  

What is Brand Response & How Is It Different From Brand Awareness?

When you’re just getting started with advertising, there’s a lot of terminology to wrap your head around. Since we know exactly how confusing it all can be, we’ve created our blog as a space to keep...  

The Benefits of Podcast Marketing (& Tips to Get Started)

Over the past few years, the popularity of podcasts has grown enormously. In 2019, there were approximately 88 million podcast listeners in the United States alone, and 61.1 million American families...  

The Benefits of Using a Social Media Marketing Agency

One of the most important concepts in digital marketing is that your business should always be where your target audience is. If your audience is C-level executives, ads on reputable financial or...  

Advertising During COVID-19: What the Stats Show Us

Globally, and throughout every aspect of daily life, the novel coronavirus COVID-19 has had a dramatic and tragic impact. As the coronavirus pandemic continues, there’s much uncertainty about the...  

New Google Ads Skillshop Replaces Academy for Ads

The New and Improved Google Ads Training: Skillshop After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing...