Bloom Ads Blog

How to Select the Best Digital Marketing Agency

The best digital marketing agency can provide a big boost to your business. Statistics show that 78% of internet users research products and services online before buying. With help from an agency,...  

A Beginner's Guide to Media Planning and Buying

As we’ve covered before, media planning and buying are distinct and vitally important functions for any successful advertising campaign. To be a successful media planner, you need to know what media...  

How COVID-19 Changed Online Behavior & What It Means for Brands

There’s no doubt that the COVID-19 crisis has changed the world. Some of these changes are temporary, while others may prove to be permanent – and still, others may not even be clear just yet.  

Mid-roll vs. Pre-roll: What's the Best Place for a Podcast Ad?

We talked in a previous blog about why you should think about investing in podcast advertising and what to consider when getting started. To recap, podcasting is an exciting new space offering a...  

The Do's and Don’ts of Advertising During COVID

There’s no doubt that the coronavirus pandemic took its toll on the world of advertising almost immediately. Companies across industries had to make tough marketing and advertising calls in the...  

How to Use Chatbots for Customer Service

Look at pretty much any business website today, and you’ll see that we have entered the era of the chatbot. From messenger bots on Twitter and Facebook to chatbots on a company’s website, these...  

Radio Advertising: Why More "Digital" Companies Should Consider the Channel

Nowadays, it’s not uncommon for a company to focus on digital marketing exclusively. Popular platforms like Google, Facebook, and Amazon have constructed an advertising ecosystem that allows...  

The Perks of Working with a Franchise Marketing Agency

In today’s complex landscape, there are countless opportunities for failure. Businesses can have great products, services, and awesome customer service and still fail to differentiate themselves from...  

What is Brand Response & How Is It Different From Brand Awareness?

When you’re just getting started with advertising, there’s a lot of terminology to wrap your head around. Since we know exactly how confusing it all can be, we’ve created our blog as a space to keep...  

The Benefits of Podcast Marketing (& Tips to Get Started)

Over the past few years, the popularity of podcasts has grown enormously. In 2019, there were approximately 88 million podcast listeners in the United States alone, and 61.1 million American families...