Mother's Day Marketing Trends

Mother’s Day is just a month away.  How will you be showing mom some love this year?

People everywhere will soon be searching for gifts and ways to celebrate.  For brands — Mother’s Day presents an opportunity to generate brand awareness and improve ROI.

Here are a few Mother’s Day marketing trends to keep in mind when creating your strategy.

Mother’s Day Marketing Trends:

  • Gifting More Than Flowers – Flowers account for about a third of all Mother’s Day related searches.  However, they aren’t the only gift you can give to mom.  All brands should be capitalizing on the trend and using their marketing strategies to create opportunities for sales.
  • Expand Your Customer Reach – Think about all the relationships mothers may have.  Daughters, relatives, sisters, grandmothers, and friends all might be searching for Mother’s Day gifts around this time of year.
  • Always Think About Mobile – Over ⅓ of shoppers used their smartphones to find their moms a gift last year, according to Bing.  Make sure that your website is mobile friendly.

Starting to develop a Mother’s Day marketing strategy for your brand?  Learn more about our media buying and media planning services on ourwebsite or call 818-703-0218 to speak with one of our advertising experts directly.  We’re here to help you create a Mother’s Day marketing plan that is optimized to your brand goals and needs.

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