Mother's Day Marketing Strategy

Have you started to think about your Mother’s Day marketing strategy?  It’s never too early to start planning – Mother’s Day will be here before you know it!

Even for businesses that are not involved in the ecommerce industry, you can (and should) include Mother’s Day in your media marketing plan.  In a world that is taking an increasingly personalized approach to advertising, Mother’s Day is the perfect opportunity to reach the hearts and minds of potential consumers.

Where should you begin?

Get Personal!

Storytelling is one of the best ways to communicate your marketing message to your audience.  We are more likely to remember a fact when it’s told in the context of a story.  Mother’s Day is the perfect opportunity to share a heartwarming story with a message, get people to know the Moms who work at your company, or to get people to share stories of their own.

Run a Contest

Contests are a great way to get people to engage.  Who doesn’t like winning free stuff?  If your company has something to give away (it doesn’t have to be expensive), now is the perfect opportunity to host a Mother’s Day contest.  Get people to share their favorite moments with their Mom’s, let people share the best gift they ever received — get creative!  You can even take your marketing contest online and include a custom hashtag to encourage people to participate and spread awareness.

Still not sure how to include Mother’s Day in your marketing strategy?  Don’t worry – we’re here to help!  At Bloom Ads, we work with businesses to create targeted and optimized media plans for your individual brand goals. Visit our website or give us a call at 818-703-0218 to learn more about our media planning services.

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