How to Target Last Minute Shoppers

With just a few days left for shoppers to scramble for those last minute holiday gifts, brands are looking for new ways to reach their procrastinating customers. Do you have a strategy in place? These tips will help you hone in on those down to the wire holiday shoppers.

Highlight Your Promotions

The holidays are right around the corner, but that doesn’t mean that your audience missed out on seasonal sales and promotions. Let them know that they can still take advantage of those last minute deals.

Keep It Simple

The holiday season is a busy time of year -- and it’s even busier as we move towards the end of 2016. Keep your advertising message simple for on-the-go consumers. You want something that catches their eye, but is simple enough to digest during this hectic season.

Know Your Audience

Who is your procrastinating audience? It turns out that it’s largely men. Over the past five years, one in four men have waited until December to start their holiday shopping. Target your ideal demographic this week with your last minute holiday ads.

If you need help crafting the perfect media plan for the new year, don’t hesitate to reach out to our office. Our professionals are here to help you optimize your marketing strategies across all relevant channels, so that you can drive ROI in 2017. Visit our website or give us a call directly at 818-703-0218.

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