How to Optimize Your TV Ads for Short Attention Spans

Did you know that the average human attention span is just 8 seconds? With all of the distractions that we have in the world around us, it’s becoming harder and harder for brands to keep viewers interested in their advertisements. That’s why it’s so important that TV advertisements are optimized for shorter attention spans and designed to keep viewers engaged. Here are a few tips to help you optimize your television advertisements.

  • Create Shorter Videos - Shorter ads have a greater appeal and potential for those with a shorter attention span. With social networking, smartphones and the internet competing for attention, it’s important to keep your message short and sweet — so that consumers stay interested.
  • Catch Their Attention - If you want viewers to watch your television advertisement, you need to catch their attention at the start. This will keep them interested in learning more about the message that you are looking to get across with your advertisement.
  • Utilize Storytelling - One of the best ways to keep your viewers interested in your advertisement is through storytelling. Not only are they more likely to stay tuned into your ad, they are also more likely to remember it.
  • Use Humor - A successful advertisement is one that holds and focuses a consumer's attention. Don’t be afraid to use humor in your advertisements. This is a great way to grab a consumer's attention in an increasingly distracted environment.

Looking to optimize your TV advertisements for your audience (and their attention spans)? Our television advertising experts here at Bloom Ads can help you create a message that resonates with your brand’s consumer base. Learn more about our television advertising services, as well as the other services we offer, on our website or give us a call at 818-703-0218 to speak with an expert directly.

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