Do us a favor: think about all the products you use in your home on a daily basis. When you have to replace those products, such as paper towels or a box of pasta, why do you keep picking the same brand over and over again? It’s because you’re loyal to that brand.
When marketing your product or service, it’s important to try to gain new customers, but it’s just as important to create a loyal fan base that will use your product or service for years to come. How do you do that? Well, we’ll give you a few hints.
Know Who You’re Targeting
If you’re a hospital offering knee replacements, you shouldn’t be targeting college students. Your main clientele is going to be older adults and those who are more physically active and create more wear-and-tear on their knees.
Knowing who you’re targeting not only puts dollars to better use, but it also shows those who see your ads that you know who will best benefit from your product or service.
Show You Care
There isn’t a company on Earth that will have 100% satisfaction from their customers 100% of the time. However, in order to build brand loyalty, you have to show the customers that you currently have that you care about their opinions.
Having a good customer service team to handle issues and always responding to online reviews, whether they be positive or negative, shows your customers that you are hearing them and are using their feedback to better your brand. Customers who know they are being listened to will always be more loyal to a brand.
Create Memorable Branding
Humans are visual creatures and are more likely to remember a brand with a cartoon dog in their logo than a brand with a logo that is only text. Your customers recognize and choose your brand, in part, due to their remembering what it looks like, so make sure that you’re investing in good design.
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