Bloom Ads Blog

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Your Ultimate Mobile Marketing Strategy Checklist

Did you know that 85% of Americans own smartphones and that the mobile commerce market is worth almost $340 billion? If you’re not focusing on mobile, you’re living in the marketing slow-lane and...  
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What is OTT: An Intro to Streaming TV Ads

Over-the-top (OTT) streaming has revolutionized how people consume home entertainment content. With OTT TV, content is delivered through the internet, thus bypassing the traditional means by which TV...  

5 Ways to Grow Your Business Using Facebook

Social media is a powerful tool for businesses that want to expand their reach, attract more clients, and push conversions. Facebook is one of the foundational social media tools for promoting and...  

Intro to Advertising on TV Video Streaming Services

The last couple of years have been huge for streaming services, with companies like Apple, Warner Bros., AT&T, and even traditional networks like NBC joining streaming giants such as Netflix and Hulu...  

Tips for Developing an Effective Social Media Marketing Campaign

We’ve written previously about how the COVID-19 pandemic has changed some aspects of online behavior, including social media use. But one thing that remains the same is how important social media...  

Is COVID-19 Changing Outdoor Advertising?

In recent blogs, we’ve looked at how the COVID-19 pandemic has impacted online behavior, audience perception, and marketing trends. But what about how COVID-19 is changing particular segments of the...  

14 Social Media Stats for 2020 and Beyond

As social distancing and working and studying from home have become the new normal, 2020 has brought lots of changes to how people use social media. In recent blogs, we’ve talked about how COVID-19...  

How to Select the Best Digital Marketing Agency

The best digital marketing agency can provide a big boost to your business. Statistics show that 78% of internet users research products and services online before buying. With help from an agency,...  

A Beginner's Guide to Media Planning and Buying

As we’ve covered before, media planning and buying are distinct and vitally important functions for any successful advertising campaign. To be a successful media planner, you need to know what media...  

How COVID-19 Changed Online Behavior & What It Means for Brands

There’s no doubt that the COVID-19 crisis has changed the world. Some of these changes are temporary, while others may prove to be permanent – and still, others may not even be clear just yet.